Very few things are more central to a company’s image and daily workings than custom stationary. From letterhead to sticky notes, notebooks, and day planners, all of these frequently underestimated products add up to make the bigger picture that is a company’s image. The image is that which it projects to the outside world through correspondence and advertising, as well as that which holds it together internally, and customized stationery is at the heart of both.
Every product that is brought into or sent out of an office represents that company in some way. Creating specially designed stationary is one of the easiest and most effective ways to create a clean, organized, and professional representation. Custom stationery can bear the company’s logo in several different capacities; in raised script on a letterhead, in a faint watermark on all official documents, in decorative corners of company calendars, or embossed on the cover of notebooks and day planners.
These items not only promote a unified business image, but they also make employees feel more involved and committed to their organization. Getting “freebies” and “swag” is a fun benefit for employees. This is why a great company will not stop at paper goods when it comes to branding. In addition to custom stationery, other items can be fitted with the company logo (and also be useful in the office setting).
Such items could include desk or handheld fans, paperweights, pen cases, coffee mugs, and more. Some of these items will be carried by employees outside of the office, possibly lending free advertising to business. Others are flashy enough that customers who do not have an employment connection to the company might be interested in buying them to support a company they believe in.
It is easy to dismiss items such as custom stationery and office products in the digital age, but the impact of a personal touch cannot be underestimated. Employees appreciate it, and customers love it. For businesses looking to have a more professional image, stationary is a quick, easy, and affordable start.