The fitness market, for instance, is full of branded water bottles and smoothie shakers, which would make logo knives stand out as a stark contrast. These utensils can be fun too, coming in an array of pastel colors, sizes, and styles. Knives and other items can be used to publicize your brand in unexpected ways. Consider a household tool such as a measuring tape. As a marketing product, a measuring tape could be extremely useful for the same reason that knives could be useful: it is a tool that everyone will need to use at some point or another.

Not everyone is a carpenter or chef, but sooner or later we all need to figure out whether our new furniture will fit where we want to put it, and sooner or later, we will all need to slice a piece of fruit or some other item. When those moments come, not having logo knives and tools in the homes of customers could be a missed opportunity. But if the logo tools are there, potential customers are exposed to the brand in an unexpected setting, increasing visibility and possibly even reaching someone who would never have looked twice at something less useful (such as a pin or a keychain).

Other potential tools, aside from logo knives, could include sewing kits, leveling tools, flashlights, tire gauges, bottle openers, and much more. All these things are customizable by color, style, and logo though none can be said to be quite as edgy and sharp as a custom knife.